Brand Identity Gallery
EnglBird
Online English Learning Services
I created the complete brand and digital design for EnglBird, an English language learning company. The goal was to build a cohesive, user-centered identity that feels modern, trustworthy, and approachable while supporting an engaging learning experience.
I developed the entire visual system — including the logo, color palette, typography, and digital applications — to ensure consistency across all touchpoints. The logo, featuring an owl symbol of wisdom and curiosity, is paired with clean geometric typography to communicate professionalism and warmth.
The website design focused on user experience, emphasizing intuitive navigation, clear content structure, accessibility, and responsive layouts that adapt seamlessly across devices. Every design choice aimed to make the platform easy to use, visually balanced, and emotionally engaging for learners.
The result is a unified brand and digital experience that combines strong UX design with visual clarity and personality, helping EnglBird connect with users and make learning English both inspiring and enjoyable.
Pacific Northwest Arthritis & Rheumatology
Online English Learning Services
While working at a marketing agency, I led the complete brand and digital design for Pacific Northwest Arthritis and Rheumatology, under the guidance of my senior managers. The goal was to establish a sophisticated, trustworthy, and patient-focused identity that reflects the clinic’s professionalism and compassionate approach to care.
I developed the entire branding system, including the logo suite, typography, color palette, and brand guidelines, ensuring visual consistency across all materials—from stationery and merchandise to digital applications. The brand aesthetic combines modern minimalism with warmth, creating an elevated yet approachable presence.
In addition to the identity system, I designed and built the website, emphasizing user experience (UX) through clear information architecture, accessibility, and a calm visual tone that supports patient trust and ease of navigation.
The result is a cohesive and elegant brand experience that unites visual identity and digital usability, positioning Pacific Northwest Arthritis and Rheumatology as a credible and welcoming leader in its field.